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The First 15 Years are the Hardest

Bitcoin Adoption Mirrors the Internet’s Growth Trajectory

Over the past 15 years, Bitcoin adoption has followed a strikingly similar trajectory to global internet adoption. Looking at total network addresses, we can see a pattern that mirrors the early days of the internet. If Bitcoin were on the same timeline, today would be equivalent to 2006 in internet years—a pivotal moment when Twitter launched, Facebook and YouTube saw explosive growth, and Amazon pioneered cloud computing.

The Network Effect: More Addresses, More Adoption

While Bitcoin’s price remains a focal point for many, it’s the expansion of total network addresses that provides a clearer signal of adoption. Unlike traditional internet users, Bitcoin addresses can never be destroyed. This makes acceleration in new address creation one of the best indicators of usage growth for a digital asset network. As more people create addresses, participate in transactions, and integrate Bitcoin into financial and technological ecosystems, the network effect strengthens.

Bitcoin’s 15-Year Milestone: A Turning Point?

  • Internet in 2006 vs. Bitcoin Today: By 2006, the internet had already gone through a dot-com crash, skepticism from legacy institutions, and an uphill battle for mainstream adoption. However, by this point, major platforms were emerging, business models were solidifying, and exponential user growth was underway. Bitcoin, having weathered multiple market cycles, regulatory hurdles, and scaling debates, is now reaching a similar inflection point.
  • More Than Just a Store of Value: As Bitcoin adoption increases, it’s not just seen as digital gold but also as an integral layer in payments, remittances, and decentralized finance (especially with innovations like the Lightning Network). The growing number of addresses suggests a move toward greater utility.
  • Institutional Adoption & Macro Tailwinds: Unlike the early internet, Bitcoin benefits from institutional backing, global liquidity, and the rise of digital-first financial infrastructure. The next few years could see its role expand far beyond a speculative asset to a fundamental part of the global financial system.

What’s Next for Bitcoin’s Adoption Curve?

If the internet’s history is any guide, Bitcoin’s next decade could be where mass adoption truly accelerates. Just as smartphones, broadband, and cloud computing fueled internet growth, Bitcoin will benefit from layer-2 scaling, regulatory clarity, and increasing integration with traditional finance. The momentum behind network address growth suggests that Bitcoin is well on its way toward mainstream penetration—one that might parallel the rise of the internet itself.

For investors, builders, and users alike, the next 15 years of Bitcoin will define its ultimate place in the global economy. Those who understood the significance of the internet in 2006 were positioned to capitalize on a multi-trillion-dollar revolution. The same opportunity may exist today for Bitcoin.

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Steven McClurg

Founder, CEO

Prior to founding Canary, Steven co-founded and served as CIO of Valkyrie Investments, whose public funds business was acquired by CoinShares in 2024. He was previously a Managing Director at Guggenheim Partners, overseeing portfolio strategy for fixed income and private equity. He also founded Theseus Capital (acquired by Galaxy Digital) and served as an MD at Galaxy. Steven holds a Master of Science and MBA from Pepperdine University, where he has served as an adjunct professor.

Drew Hill

President, CLO

Drew is a seasoned digital asset attorney with deep expertise in securities law and fund compliance. Before Canary, he was GC and CCO at Valkyrie Investments and a key figure in Frost Brown Todd LLC’s Blockchain and M&A practice. He holds a BA in Finance & Spanish from the University of Oregon and a JD from Northwestern’s Pritzker School of Law.

Jamal Pesaran

Co-Chief Investment Officer

Jamal Pesaran, CFA, is Co-Chief Investment Officer for Canary Capital LLC. With 30 years of investment experience, he has extensive portfolio management, trade execution as well as client-facing experience.

As Senior Portfolio Manager with Guggenheim Partners, Jamal helped build the Guggenheim Equities business and developed the income focused and risk-managed strategies with AUM of over $4 Billion. With Morgan Stanley, as Senior PM and CIO for an Ultra High Net worth team, he managed both Active equity, fixed income strategies as well as overall portfolio allocations across alternative assets. Prior to joining Canary Capital, as Head of Capital Markets for Clifton AI, he helped develop and market a Gen-AI platform for Investment Research. His experience includes extensive portfolio management experience as Senior Equity Options Portfolio Manager, across European, US and Asian markets with Goldman Sachs and UBS Securities. He worked in Equity Derivatives Hedge Fund Sales with Lehman Brothers in New York and HSBC in Hong Kong.

He holds an MBA from UCLA Anderson where he was awarded the Edward Carter Fellowship for academic performance in the top 2% of the class.

Josh Olszewicz

VP, Head of Trading

With over a decade in digital asset markets, Josh leads Canary’s trading strategy and research. He previously headed crypto research at BraveNewCoin, was a portfolio manager at Techemy Capital, and served as Head of Research at Valkyrie Investments. Josh holds a BS in Human Biology and an MS in Biotechnology, and formerly taught lab sciences at the university level.

Linnea Steffy

VP, Finance

Linnea leads finance at Canary Capital, overseeing FP&A, fund accounting, and mid-office operations across the firm’s hedge funds, private funds, and ETFs. A strategic finance expert with a decade of experience, she previously managed over $850M+ in operating budgets at Discovery Inc., where she partnered directly with executive and creative leadership on major US networks including HGTV, DIY, and GAC. Linnea began her career at KPMG and holds a BS in Business Administration from the University of Tennessee, Knoxville.

Amber Reedy

Invetor Relations

Amber has over 15 years of experience driving growth through investor engagement, partnership strategy, and cross-sector business development. She’s known for building long-term relationships with institutional allocators and key stakeholders. Her strength lies in unlocking new revenue streams and delivering measurable outcomes across verticals.

Redding Shelby

ETF Operations Lead

Redding leads ETF operations at Canary Capital, managing daily fund activities across trading, accounting, and finance responsibilities. He is a fund operations professional with over five years of experience in ETF administration and business management. His expertise spans transaction oversight, reconciliations, and compliance for ETFs with exposure to digital assets. At U.S. Bancorp, Redding was instrumental in launching '40 Act ETF products and supporting the administrative needs of a leading national service platform. He excels at identifying and implementing process improvements, and collaborating across business units to drive performance. He holds a Bachelor of Arts in Finance from Ouachita Baptist University.

Alexis Busse

Executive Assistant

A graduate of the University of Wisconsin–Madison with a degree in Kinesiology and a certificate in Athletic Healthcare, Alexis serves as Executive Assistant and Office Manager. She brings management experience in hospitality and fitness to her role, supporting executive initiatives and overseeing daily operations to ensure organizational efficiency and seamless coordination across the company.

Dylan Farnick

Associate Trader

With over a decade of experience in digital asset markets, Dylan brings a strategic approach to trading and research. He quickly honed his skills in navigating digital exchanges and futures trading, with research focused on post-mortem analysis. His expertise extends beyond trading to include UI/UX consulting, working on trading interfaces and documentation for various platforms including Kraken and Tradingview, as well as community management, where he provided direct product feedback as a liaison with the crypto trading community.

Bronson Kaufusi

Business Development

A former NFL athlete turned business strategist, Bronson blends on-the-field experience with data-driven leadership. He brings expertise in consulting, real estate, blockchain, and data analytics, and has led initiatives supporting startups and athletic organizations alike. He serves as a board member at UVU, Head of Player Development at OG1 Athletes, and is active in nonprofit and entrepreneurial networks.