The First 15 Years are the Hardest

March 12, 2025

Mixed Messages

March 18, 2025

Keep Calm and HODL On

The Meaning of HODL: Bitcoin’s Historic Drawdowns and Resilience

Bitcoin’s staggering returns over the past decade have not come without considerable drawdowns, even in bull markets. The ‘Hold on for Dear Life’ (HODL) mantra was born out of the extreme volatility Bitcoin experienced in its early years—a phrase that remains as relevant today as ever. Investors have repeatedly faced deep corrections, yet those who maintained conviction and patience have been rewarded with significant long-term gains.

Bitcoin’s Volatility: A Feature, Not a Bug

The chart above highlights Bitcoin’s historical return and drawdown profile, showcasing the asset’s tendency to experience substantial yearly declines before continuing its upward trajectory. The data reveals several key insights:

  • Bitcoin has had multiple triple-digit annual returns, with its most explosive year being 2017 (+1,331%).
  • However, these returns have consistently been accompanied by steep drawdowns, with yearly maximum declines averaging -46%.
  • Even in bullish years, Bitcoin has often seen price drops exceeding -30% before recovering.

2025: A Year of Correction, but History Suggests a Rebound

This year’s negative performance and drawdown, while discouraging for short-term investors, are far from unprecedented. Bitcoin has suffered double-digit losses in multiple years, most notably in 2018 (-73%) and 2022 (-67%), only to rebound strongly in subsequent years.

What This Means for 2025

If historical patterns hold, 2025 could present a strong recovery opportunity. With the Bitcoin halving cycle set to impact supply dynamics, institutional adoption growing, and broader macroeconomic conditions potentially favoring digital assets, the possibility of Bitcoin repeating its post-drawdown surges remains high.

The resilience of Bitcoin, even after substantial declines, has been a defining characteristic of its market cycles. For investors who can withstand the volatility, history suggests that Bitcoin’s long-term trajectory remains compelling.

Final Thoughts

The concept of ‘HODLing’ was born from necessity—an acknowledgment that Bitcoin’s path to adoption is paved with volatility. Drawdowns are not anomalies but a core feature of this emerging asset class. While no outcome is guaranteed, past recoveries indicate that patience has historically been rewarded.

As 2025 approaches, it remains to be seen whether Bitcoin can once again defy the skeptics and deliver another year of substantial gains. If history is any guide, those who endure the turbulence may find themselves on the right side of the trade.

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Steven McClurg

Founder, CEO

Prior to founding Canary, Steven co-founded and served as CIO of Valkyrie Investments, whose public funds business was acquired by CoinShares in 2024. He was previously a Managing Director at Guggenheim Partners, overseeing portfolio strategy for fixed income and private equity. He also founded Theseus Capital (acquired by Galaxy Digital) and served as an MD at Galaxy. Steven holds a Master of Science and MBA from Pepperdine University, where he has served as an adjunct professor.

Drew Hill

President, CLO

Drew is a seasoned digital asset attorney with deep expertise in securities law and fund compliance. Before Canary, he was GC and CCO at Valkyrie Investments and a key figure in Frost Brown Todd LLC’s Blockchain and M&A practice. He holds a BA in Finance & Spanish from the University of Oregon and a JD from Northwestern’s Pritzker School of Law.

Jamal Pesaran

Co-Chief Investment Officer

Jamal Pesaran, CFA, is Co-Chief Investment Officer for Canary Capital LLC. With 30 years of investment experience, he has extensive portfolio management, trade execution as well as client-facing experience.

As Senior Portfolio Manager with Guggenheim Partners, Jamal helped build the Guggenheim Equities business and developed the income focused and risk-managed strategies with AUM of over $4 Billion. With Morgan Stanley, as Senior PM and CIO for an Ultra High Net worth team, he managed both Active equity, fixed income strategies as well as overall portfolio allocations across alternative assets. Prior to joining Canary Capital, as Head of Capital Markets for Clifton AI, he helped develop and market a Gen-AI platform for Investment Research. His experience includes extensive portfolio management experience as Senior Equity Options Portfolio Manager, across European, US and Asian markets with Goldman Sachs and UBS Securities. He worked in Equity Derivatives Hedge Fund Sales with Lehman Brothers in New York and HSBC in Hong Kong.

He holds an MBA from UCLA Anderson where he was awarded the Edward Carter Fellowship for academic performance in the top 2% of the class.

Josh Olszewicz

VP, Head of Trading

With over a decade in digital asset markets, Josh leads Canary’s trading strategy and research. He previously headed crypto research at BraveNewCoin, was a portfolio manager at Techemy Capital, and served as Head of Research at Valkyrie Investments. Josh holds a BS in Human Biology and an MS in Biotechnology, and formerly taught lab sciences at the university level.

Linnea Steffy

VP, Finance

Linnea leads finance at Canary Capital, overseeing FP&A, fund accounting, and mid-office operations across the firm’s hedge funds, private funds, and ETFs. A strategic finance expert with a decade of experience, she previously managed over $850M+ in operating budgets at Discovery Inc., where she partnered directly with executive and creative leadership on major US networks including HGTV, DIY, and GAC. Linnea began her career at KPMG and holds a BS in Business Administration from the University of Tennessee, Knoxville.

Amber Reedy

Invetor Relations

Amber has over 15 years of experience driving growth through investor engagement, partnership strategy, and cross-sector business development. She’s known for building long-term relationships with institutional allocators and key stakeholders. Her strength lies in unlocking new revenue streams and delivering measurable outcomes across verticals.

Redding Shelby

ETF Operations Lead

Redding leads ETF operations at Canary Capital, managing daily fund activities across trading, accounting, and finance responsibilities. He is a fund operations professional with over five years of experience in ETF administration and business management. His expertise spans transaction oversight, reconciliations, and compliance for ETFs with exposure to digital assets. At U.S. Bancorp, Redding was instrumental in launching '40 Act ETF products and supporting the administrative needs of a leading national service platform. He excels at identifying and implementing process improvements, and collaborating across business units to drive performance. He holds a Bachelor of Arts in Finance from Ouachita Baptist University.

Alexis Busse

Executive Assistant

A graduate of the University of Wisconsin–Madison with a degree in Kinesiology and a certificate in Athletic Healthcare, Alexis serves as Executive Assistant and Office Manager. She brings management experience in hospitality and fitness to her role, supporting executive initiatives and overseeing daily operations to ensure organizational efficiency and seamless coordination across the company.

Dylan Farnick

Associate Trader

With over a decade of experience in digital asset markets, Dylan brings a strategic approach to trading and research. He quickly honed his skills in navigating digital exchanges and futures trading, with research focused on post-mortem analysis. His expertise extends beyond trading to include UI/UX consulting, working on trading interfaces and documentation for various platforms including Kraken and Tradingview, as well as community management, where he provided direct product feedback as a liaison with the crypto trading community.

Bronson Kaufusi

Business Development

A former NFL athlete turned business strategist, Bronson blends on-the-field experience with data-driven leadership. He brings expertise in consulting, real estate, blockchain, and data analytics, and has led initiatives supporting startups and athletic organizations alike. He serves as a board member at UVU, Head of Player Development at OG1 Athletes, and is active in nonprofit and entrepreneurial networks.